Downtown Chico “Previews” Holiday Cheer
Downtown Chico officially kicks off the holiday season this Sunday, November 23rd from 4-8pm with the much-anticipated Christmas Preview. This tradition in holiday hospitality celebrates the magic of the season – Downtown businesses debut their holiday cheer by inviting the community to delight in an evening filled with the sights, sounds and smells of the holidays.
Arriving in a horse-drawn carriage, Santa will visit children at his station on Third Street and Broadway from 4:30-7:30 pm. Youngsters can stop by for a visit, a special gift and a photo opportunity. Mix 95.1 FM radio will broadcast live from Broadway and host “Karaoke the Christmas Classics”, a popular Preview pastime. On Main Street, The Blaze 103.5 FM will kick off the annual “Coats for Kids” drive in partnership with City of Chico Fire Department.
Local musicians, carolers and performers add a special ambiance to the downtown streets. Featured performing groups include: Sound of the Foothills men’s chorus, The Yule Logs, Sounds of the Valley women’s chorus and the Children’s Choir of Chico. Many businesses feature performers inside their stores or on display in their front windows -- ballerinas, Irish cloggers, and live mannequins delight on-lookers.
Christmas Preview is produced by the Downtown Chico Business Association and funded in part by the City of Chico. Community sponsors include Comcast Cable, Tri Counties Bank, Mix 95.1, 103.5 The Blaze, News-Talk 1290 KPAY, KNVN TV 24, KHSL TV 12, Charter Media and Chico Enterprise Record.
